Sway Motion Blog

How to Use Text to Make Your Videos More Engaging and Captivating

In the digital age, creating compelling video content is crucial for capturing and maintaining your audience’s attention. While visuals and audio are fundamental elements, the strategic use of text can significantly enhance your video’s impact. Here’s how you can effectively use text to make your videos more interesting and hold your viewer’s attention.

1. Highlight Key Points

One of the most effective ways to use text in your videos is to highlight key points. By displaying important information on the screen, you ensure that your audience doesn’t miss critical messages. This is especially useful in educational content, tutorials, and presentations where clarity is essential.
Tip: Use bold, contrasting colors for text to make it stand out against the background. Keep the text concise and to the point.

2. Add Subtitles and Captions

Subtitles and captions are indispensable for making your content accessible to a wider audience, including those who are deaf or hard of hearing, and viewers who might be watching in a noisy environment or with the sound off. They also help improve comprehension for non-native speakers.
Tip: Ensure your subtitles are synchronized with the audio and use a readable font size. You can also use closed captions to include descriptions of sounds and music.

3. Incorporate Call-to-Actions (CTAs)

Call-to-actions are essential for guiding your viewers on what to do next, whether it’s subscribing to your channel, visiting your website, or purchasing a product. Placing a clear, concise CTA at strategic points in your video can drive engagement and conversions.
Tip: Use action-oriented language and ensure your CTA stands out visually. Position it at natural stopping points in your video, such as at the end or after a key message.

4. Enhance Storytelling with Text

Text can be a powerful tool for storytelling. Use it to set the scene, introduce characters, or provide background information. This technique can be particularly useful in documentaries, short films, and narrative-driven content.
Tip: Integrate text seamlessly with your visuals to avoid breaking the flow of your story. Use typography that fits the tone and style of your video.

5. Provide Context and Additional Information

Sometimes, additional context or information is needed to fully understand the video content. Text overlays can provide definitions, explanations, or extra details without interrupting the flow of the video. This is particularly useful in scientific, historical, or technical content.
Tip: Use smaller text for supplementary information so it doesn’t dominate the screen. Consider using a semi-transparent background for the text to ensure readability.

6. Create Engagement with Questions and Polls

Encourage viewer interaction by posing questions or incorporating polls directly in your video. This not only makes your content more interactive but also helps in understanding your audience’s preferences and opinions.
Tip: Prompt viewers to leave their answers or votes in the comments section. This can boost engagement and foster a sense of community around your content.